Krait Prestige Champagne Lager is a beer that aims to bridge the gap between those who love beer and those who prefer wine or champagne. It is being marketed as an alternative to wines, sparkling wine and champagne, with the taste of beer but the versatility of the other drinks. The word "champagne" is being used to describe the process used to make the beer. Once the proto-beer has been bottled, it is injected with ale yeast from Belgium's Rodenbach brewery and it is "cork conditioned" for two weeks, which brings out an "extra smooth, soft and fruity taste." It is packaged in 750mL bottles, like the wines and champagnes that it competes with, and has a retail price of about $13 per bottle, though you can expect to pay quite a bit more at the upscale nightclubs, wine bars and hotels that it is being marketed towards.